While most stores and fashion labels remain to focus on women’s clothing (and you can hardly blame them – girls just tend to spend a shitload more of money on clothing than us guys), some retail concepts luckily do pay the well deserved attention to the males. We Are Labels is such a concept.

Started in 2010 by a former Diesel and Tommy Hilfiger employee (for once a dude), the store concept expanded within 5 years from 1 shop to 5 hot spot locations, a webshop and  shop in shop in the popular Hutspot brand store. The brilliant philosophy behind it, is that plain and hip quality fashion doesn’t need to be overly expensive.

With labels such as AnerkjendCheap MondayEleven Paris, Levi’s and Selected Homme they sell affordable basics with great style. If you like big prints on your t-shirts, sparkles or screaming colors you are definitely not at the right address here. Though if you like cool and plain t-shirts, sweaters, knitwear and jeans in mostly earthy tones and with manly fits (like I do), this damn sure could be your favorite dressing room within no time.

Coming Sunday the 1st of March We Are Labels gives tribute to men, by organizing a true Boysday. If the 15% off on all collections (yup, even the new stuff) won’t get you off the couch, then maybe the all day free beer, ‘bitterballs’ and V-Bomb hangover smoothies will. On top of that, the first 50 visitors will get a free JFK magazine and there will be an all-day lottery for some cool prizes!

See you Sunday! And bring your girlfriend, let’s show them for a change what it feels like to wait for hours in a clothing store.

The “We Are Labels Boysday” is opened on the 1st of March from 12:00 till 17:00 at the Utrechtsestraat 36, Amsterdam.




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